Increase your brand’s impact through the power of AI As the AI era has unfolded, there has been no shortage of stories about how artificial intelligence can accelerate and even replace the work once done exclusively by human marketers. But as impressive as these technologies are, they still can’t build a brand without substantial human oversight. Branding, at its core, …
Why Online Reviews Matter
There’s been a huge shift in the way businesses receive feedback. In today’s fast-moving digital orbit, recommendations are dictated by online reviews (think Yelp, Google My Business and Facebook). For those willing to invest the effort, it’s clear that paying attention—and responding when appropriate—to online reviews is a powerful tool to boost credibility, authenticity and transparency. Learn more