Never underestimate the human touch, even in the age of AI The great American writer Ernest Hemingway once penned in The Sun Also Rises that “Things change gradually, then suddenly.” Although he wrote these words around 100 years ago, they have a startling applicability to the world of 2025. Although technological development always seems to be moving forward, the last …
Conducting Valuable Market Research
After experiencing sustained growth, many businesses will begin to think about expansion. But while moving into new markets can be an exciting prospect, success often hinges on rigorous planning. Here, we will examine how market research is an important part of this process and how you can develop your own. Let’s jump in. Market research is key to successful expansion …
Get a Jump on the Spring Selling Season
Unless you’re a spring chicken, most real estate and title insurance professionals know that as the weather begins to heat up a bit, so does the market. But seizing on business opportunities during this time is not something that happens by accident. Instead, it requires thoughtful, well-executed marketing strategies. Here’s how you can ensure you’re ready for action now that …
Making The Most Of Face-To-Face Marketing
Maximize face-to-face opportunities to build new partnerships and close more business. In a third season episode of the great mockumentary sitcom “The Office,” hapless middle manager Michael Scott rails against the ever-increasing encroachment of technology at Dunder Mifflin by exclaiming: “People will never be replaced by machines. In the end, life and business are about human connections. Computers are about …
Email Newsletter Best Practices
Develop more valuable connections to your prospects with a well-written and optimized newsletter. Are you looking to ramp up the marketing of your small agency? If so, consider making an email newsletter part of your toolkit. It may be tempting, especially these days, to think that email is no longer effective. Guess again. According to recent data, email marketing has …