Marketing Strategy

A boy stands thoughtfully in front of a chalkboard maze, where a red line takes a shortcut from point A to B—symbolizing how the 4 C’s of marketing can act as a smart shortcut.

Mastering The 4-C Framework

By Adam Mohrbacher Nail the customer pitch in four easy steps Shortcuts are usually talked about in negative terms. For instance, you often hear “there are no shortcuts in life” or how “nothing worth having in life comes easy.” Such…

A red toolbox filled with icons like a clipboard, clock, megaphone, and lightbulb, along with gold circles labeled 1-3-1, and a blue hard hat resting on top—symbolizing a structured toolkit for marketing or business strategy.

Add The 1:3:1 Rule To Your Marketing Toolkit

Short on marketing time? Try this repeatable framework for your marketing copy. By Adam Mohrbacher As any busy title agency knows, finding sufficient time for marketing campaigns can be an uphill battle—even if it is critical to your long-term goals.…

Illustrated people walking up to a welcoming home with a large “WELCOME” mat, symbolizing user-friendly design and inviting website experiences.

Creating A High Converting Website

Getting traffic to your site is just the first step By Adam Mohrbacher In marketing, we talk a lot about putting together collateral and optimizing for different channels. These are undeniably important marketing activities, as they bring potential customers to…

Marketing In A Heavily Regulated Industry

Marketing in a regulated industry takes work, but it doesn’t need to be overwhelming By Adam Mohrbacher No matter what your industry is, marketing can feel like a juggling act. You’ve got to nail your key messages, define your target…

Safeguard Your Brand’s Reputation With AI

Your brand’s reputation is everything; AI can ensure it stays secure By Adam Mohrbacher It will probably come as no surprise that Abraham Lincoln, famously known as “Honest Abe,” once said, “Reputation is like fine china: Once broken it’s very…

How Smart Automation Can Strengthen Your Brand

Increase your brand’s impact through the power of AI As the AI era has unfolded, there has been no shortage of stories about how artificial intelligence can accelerate and even replace the work once done exclusively by human marketers. But…

A man sits beside three robot sketches in office chairs, highlighting the contrast between human work and automation.

Strike A Balance Between Automation And Authenticity

Never underestimate the human touch, even in the age of AI The great American writer Ernest Hemingway once penned in The Sun Also Rises that “Things change gradually, then suddenly.” Although he wrote these words around 100 years ago, they…

How To Effectively Pitch Journalists In 2025

Get more of your agency’s stories placed with these best practices. In the history of marketing and public relations, few tools have been as important as media pitches. Historically, well-written pitches to journalists have been a reliable way to unlock…

Creating A High Value Blog Strategy

Blogging consistently and strategically can elevate your business. They say that there are no certainties in life aside from death and taxes. If I had to add one more, though, it would be the value of a good business blog.…