We’ve found three tools that make it easier to manage your social media platforms. A strong social media presence is one way to increase the visibility of your business, expand your reach and generate new leads: Buffer: Buffer is a relatively simple web application that allows users to schedule social media posts across a variety of social network platforms. Dually mobile and desktop …
Intellectual Property: Value and Pitfalls
It can be helpful to have a baseline understanding of what intellectual property is; and how it can benefit you and your agency. Intellectual property comes in many forms. Your company logo is intellectual property. So is the name of your agency, any tag lines you’ve developed and consistently use to identify your company, your color schemes, if you have …
Don’t Get Shut Down Due to SPAM
Don’t think you can download or even ask for someone else’s email address list unless you know for certain those recipients – each and every one of them – has opted into receive your content. We’ve previously offered our thoughts on the importance of a well-built email list of customers. While some consider email “old-school” in the face of loads of …
Social Media Strategy – How to Plan, Analyze and Measure Results
No matter how you choose to approach social media, be it through organic content posts, the pay-to-play model or a mix of both, you should have a solid social media strategic communications plan in place before you get down to business. Your plan should start with clear objectives, including defined target audiences. Are you elevating awareness for a specific event …
Original vs. Curated Content: Which Creates Greater Impact
There’s a lot of discussion in social media strategy worlds about how important it is for business owners to produce “original content.” In public relations and marketing circles, original content still creates more impact than curated content, which comes from reposting others’ posts or sharing links to relevant news articles. What type of content is more likely to make an …
Build your title agency’s business from Angie’s List
Wouldn’t it be great if your title insurance business could land one extra real estate closing every month? Better yet, what if the cost to acquire that deal was slim to none?By now you’ve heard the benefits of having an online presence on sites like Yelp and Facebook, but have you considered Angie’s List? Like all the others, the cost to …
