Get more of your agency’s stories placed with these best practices. In the history of marketing and public relations, few tools have been as important as media pitches. Historically, well-written pitches to journalists have been a reliable way to unlock earned media attention and publicity. Of course, pitching journalists in 2025 looks different than it used to. Rapid advancements in …
Here’s how you can take your marketing to the next level this year. When you work in marketing for a while, you quickly realize that nothing stays the same for long. Back in the 1990s, for example, unsolicited bulk emails were the order of the day. Then in the 2000s, many businesses became notorious for keyword stuffing to juice their …
After experiencing sustained growth, many businesses will begin to think about expansion. But while moving into new markets can be an exciting prospect, success often hinges on rigorous planning. Here, we will examine how market research is an important part of this process and how you can develop your own. Let’s jump in. Market research is key to successful expansion …
Develop more valuable connections to your prospects with a well-written and optimized newsletter. Are you looking to ramp up the marketing of your small agency? If so, consider making an email newsletter part of your toolkit. It may be tempting, especially these days, to think that email is no longer effective. Guess again. According to recent data, email marketing has …
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