Committing to social media marketing can be a heavy lift. Read on for tips to make it easier. Whether you love it or hate it, social media has permanently changed our world. It has certainly opened new avenues for marketing. Whether you are firing off micro-targeted ads, responding to customer questions or concerns, or using it as a vehicle …
The Wisdom of A/B Testing
We test out a lot of things these days. Why not our marketing collateral? We live in a world of endless trials. Whether it be for streaming services, meal delivery programs or pretty much any software tool, testing something out before committing seems as American as apple pie. So why would we not apply this logic to our marketing content? …
Marketing 2022: The Year to Come
Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and skill up to date, especially if you need to promote your business or agency. And so, let’s look back at …
Building Buyer Personas
To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their creativity. However, jumping directly to a campaign’s deliverables misses a critical step of the process. Before you can think about how you’re …
