Top Marketing Tips and Trends for 2025

Here’s how you can take your marketing to the next level this year. When you work in marketing for a while, you quickly realize that nothing stays the same for long. Back in the 1990s, for example, unsolicited bulk emails were the order of the day. Then in the 2000s, many businesses became notorious for keyword stuffing to juice their …

Business person succeeding in the title insdustry.

Your Advantage: Building Success With South Florida Agency Manager Tracy Pace

Many find it difficult to remember what led to important phases of their careers. Tracy Pace doesn’t have that problem. Her journey to the title industry began during a national tragedy that forever imprinted itself in our collective memory. “I had been working as an executive at a New York-based cosmetics company,” she said. “After September 11th, our business declined, …

What What Should You Expect For Multi-Factor Authentication In 2025 And BeyondWhat

For over 15 years, multi-factor authentication (MFA) has played a critical role in how businesses operate securely online. The rise of cloud computing, social media, and mobile apps has made MFA essential for many companies—particularly in regulated industries. However, despite its importance, many users find MFA cumbersome due to its reliance on SMS text or authentication apps. The good news …

A New Chapter: Alliant National Joins Forces with Dream Finders Homes to Empower Independent Agents

Alliant National is joining forces with Dream Finders Homes, one of the fastest-growing homebuilders in the country. This is an exciting announcement, and it was only possible because of the support of our agents. I’d like to take this moment to share what this means for our agents, and why we can all look forward to this new chapter together. First and foremost, …

Speak Clearly And Confidently With A Strategic Messaging Framework

In our last marketing blog, we walked through how to put together an effective strengths, weaknesses, opportunities and threats (SWOT) analysis for your agency. SWOTs are a valuable tool for building greater visibility into your agency, but that’s not all. They can also inform other initiatives beneficial to your short- and long-term business goals. Take a strategic messaging framework as just …

SecureMyTransaction is now an ALTA Elite Provider and includes new features to promote business growth

It’s hard to believe that it has already been one year since Alliant National and our technology partners launched SecureMyTransaction in response to the urgent need for robust, scalable fraud prevention and identity verification tools. Over the last year, many of you have provided feedback on our service, and I am humbled by the stories I’ve heard about how SecureMyTransaction …