Create High-Quality Video
Video is the gold standard of modern marketing. Here’s how you can start leveraging it without breaking the bank. Think about when you browse online or spend time on social media. You see a lot of content, don’t you? What…
Marketing
How to Market Your Job Posting
The talent market is tighter than ever. Here’s how to best spread the word about your opening. You’ve likely heard the labor market is tight these days. A countless amount of digital ink has been spilled recently describing what is…
Optimize Your Subject Lines
Before you can wow with your email copy, you must first hook your audience. Email marketing can be hit or miss. While you can labor over your copy and toil over accompanying graphics, ultimately your message may still go unread.…
Social Media Marketing for Small Agencies
Committing to social media marketing can be a heavy lift. Read on for tips to make it easier. Whether you love it or hate it, social media has permanently changed our world. It has certainly opened new avenues for…
The Wisdom of A/B Testing
We test out a lot of things these days. Why not our marketing collateral? We live in a world of endless trials. Whether it be for streaming services, meal delivery programs or pretty much any software tool, testing something out…
Marketing 2022: The Year to Come
Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and…
Optimize Your Facebook Profile Like a Pro
Put your best foot forward on the world’s largest social platform with these easy-to-implement tips. You’ve done it. You’ve finally set up a Facebook page for your business. It’s time to leverage the platform’s nearly 2 billion subscribers, engage directly…
Building Buyer Personas
To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their…
Businesses: Consider Financially Preparing for Fall
Along with change in season comes change in spending habits The beginning of this decade has taught us that nothing is and will ever be as predictable as life before COVID. This holds true for every characteristic of personal habits,…
Effective Use of Testimonials
Testimonials are an often overlooked, yet effective marketing tool. They can be helpful to gain new customers and keep potential return customers. Think of your own experience making purchasing decisions. Do you go to a restaurant based upon a recommendation…
