Marketing

The Wisdom of A/B Testing

We test out a lot of things these days. Why not our marketing collateral? We live in a world of endless trials. Whether it be for streaming services, meal delivery programs or pretty much any software tool, testing something out…

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Marketing 2022: The Year to Come

Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and…

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Optimize Your Facebook Profile Like a Pro

Put your best foot forward on the world’s largest social platform with these easy-to-implement tips. You’ve done it. You’ve finally set up a Facebook page for your business. It’s time to leverage the platform’s nearly 2 billion subscribers, engage directly…

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Building Buyer Personas

To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their…

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Effective Use of Testimonials

Testimonials are an often overlooked, yet effective marketing tool. They can be helpful to gain new customers and keep potential return customers. Think of your own experience making purchasing decisions. Do you go to a restaurant based upon a recommendation…

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Three C’s of Communication During COVID-19

How to appropriately address clients amid the pandemic The pandemic has changed almost every nuance of our lives; however, it shouldn’t change your communication with customers. Now — more than ever — is a critical time to reach out to…

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Have You Asked: Is Email Marketing Dead?

Would you be surprised to know that 99 percent of people check their email every day? With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that…

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