Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and skill up to date, especially if you need to promote your business or agency. And so, let’s look back at …
Optimize Your Facebook Profile Like a Pro
Put your best foot forward on the world’s largest social platform with these easy-to-implement tips. You’ve done it. You’ve finally set up a Facebook page for your business. It’s time to leverage the platform’s nearly 2 billion subscribers, engage directly with your customers and promote your products. But before you start crafting your first posts or preparing your weekly hashtags, …
Building Buyer Personas
To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their creativity. However, jumping directly to a campaign’s deliverables misses a critical step of the process. Before you can think about how you’re …
Businesses: Consider Financially Preparing for Fall
Along with change in season comes change in spending habits The beginning of this decade has taught us that nothing is and will ever be as predictable as life before COVID. This holds true for every characteristic of personal habits, including finance. What people once valued and invested in quickly shifted in spring 2020. Family, money and where time is …
Effective Use of Testimonials
Testimonials are an often overlooked, yet effective marketing tool. They can be helpful to gain new customers and keep potential return customers. Think of your own experience making purchasing decisions. Do you go to a restaurant based upon a recommendation from family or friends? Before making major purchases, do you research and read reviews from people who have experience with …
It’s a New Day: Digital Marketing Moves to First Place
Recently, a lot of marketers have found themselves playing in a different sandbox than the one that they may have been used to in the past. The old sandbox consisted of a hybrid kind of marketing, one that relied on both digital and physical platforms. As our world continues to shift for the foreseeable future, more and more of that …
Three C’s of Communication During COVID-19
How to appropriately address clients amid the pandemic The pandemic has changed almost every nuance of our lives; however, it shouldn’t change your communication with customers. Now — more than ever — is a critical time to reach out to your clients, family and friends, and effectively show compassion and interest in them. Many individuals have more time than ever …
Be Sensitive and Smart: Good Marketing in Difficult Times
Put yourself ahead by remembering some easy tips. Good marketing doesn’t just remain important as we navigate a global pandemic, it becomes imperative. Sorting out how to represent your brand while constantly adjusting to an ever-shifting landscape can be a tall order, but that doesn’t mean it’s unachievable. We’re all learning on an international scale, but you can put yourself …
Have You Asked: Is Email Marketing Dead?
Would you be surprised to know that 99 percent of people check their email every day? With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that sometimes, email marketing ROI can look a little bleak. An unsuccessful email campaign in a world where opening emails is …
Why the Press Release Matters
Releases serve more purposes today than they ever have before. A lot of independent agents know what a press release is – many even write them and distribute their press releases to regional or even national press. What a lot of title insurance professionals don’t necessarily understand, however, is (a) what the press release is; (b) why it pays to …
