We test out a lot of things these days. Why not our marketing collateral? We live in a world of endless trials. Whether it be for streaming services, meal delivery programs or pretty much any software tool, testing something out before committing seems as American as apple pie. So why would we not apply this logic to our marketing content? …
Marketing 2022: The Year to Come
Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and skill up to date, especially if you need to promote your business or agency. And so, let’s look back at …
Alliant National Meets Rigorous SSAE 18 Type II Standards for the 7th Consecutive Year
Alliant National Title Insurance Company’s Agent Quality Management System Passes Service Organization Control Exam. Longmont, Colo. – (March 23, 2021) – Alliant National Title Insurance Company, a unique title insurance underwriter that partners with independent agents to improve their competitive position in the marketplace, announces the successful completion of the Service Organization Control (SOC) 1 SSAE 18 Type II examination for …
Don’t Dismiss the Email Campaign
Email campaigns are not dead. Here are some best practices to make the biggest impact. Since email was invented in the 1970s, tremendous change has occurred in the marketing world. Despite this, the tried-but-true email campaign remains a rock-solid tool to get your message out, spark awareness for your services and grow your customers and prospects. Here are some best …
Stay Safe When Online Shopping
When shopping online, make sure the only “steals” you experience are great prices. Even before the outbreak of the coronavirus, shopping online had become the norm for millions of people. From avoiding crowds to being able to access a wider range of products, it’s not difficult to see the benefits or understand its appeal. But online shopping is not …
Now That’s Something to Celebrate
Longmont, Colo. – (April 08, 2021) – Alliant National Title Insurance Company, a unique title insurance underwriter that partners with independent agents to improve their competitive position, announces the promotion of Brenda J. Cannon to the position of Regional Counsel Florida and Senior Vice President. Cannon is a highly-skilled attorney with more than 26 years of experience in title insurance and 35 …
Common Closing Issues – Part II
In part two of a three-part series, we continue examining common scenarios agents face when closing real estate transactions. Introduction Previously, we introduced the first of a three-part blog series on the issues agents routinely face during the closing process. The initial entry covered a wide range of issues – from summarizing agents’ fiduciary responsibilities to best practices when dealing …
The Challenges and Opportunities of Pandemic-Era Communication
In the COVID era, the only certainty is that nothing is certain. Forming and maintaining authentic connections, for instance, has taken on new meaning. As we pass the one-year mark of the pandemic, I want to reflect for a moment on how things have changed and grapple with what staying connected has meant during an unforgettable 12 months. One of …
Alliant National Announces the Promotion of Jeff Stein to Chief Underwriting Counsel and Senior Vice President
Longmont, Colo. – (March 9, 2021) – Alliant National Title Insurance Company, a unique title insurance underwriter that partners with independent agents to improve their competitive position, announces the promotion of Jeff Stein to the position of Chief Underwriting Counsel and Senior Vice President. Jeff is a highly skilled attorney who has been representing individuals and organizations in the real estate …
Common Closing Issues – Part I
Agents should prepare themselves to handle these routine scenarios. Real estate closings require a delicate balancing act. Not only is speed of the essence, but closings also require accuracy and professionalism. Often there is no time to correct errors, and customers need to feel confident that their transactions are being carried out correctly. Many issues can arise during the closing …
