Advertising vs. Public Relations

When you or your clients see information about a product or service, do you know if the information is provided as advertising, or is it considered public relations? Knowing the differences can help you decide what might work best in your marketing efforts. Advertising Advertising is described as a paid, non-personal, one-way public communication that draws public communication towards a …

Good Cop/Bad Cop

There is the “good cop/bad cop” way to close a sale, as well as the “similar situation close.” You need not use any of these methods of closing, but knowing about them can’t hurt.

Use LinkedIn to Increase Sales

The real powerhouse for business networking and prospecting is the business focused social media site, LinkedIn. Social media platforms enable you to stay in contact with friends and family and stay current on their life activities. They can also benefit you on the business side, especially for sales. For many people, the top social media networks that come to mind are …

Inquire Before You Wire

Amy Gregory has a passion to protect, and when a customer at Paramount Title was defrauded of $130,000, Amy pulled out all the stops to track down the funds and then went above and beyond to ensure no customer of hers would ever fall victim to wire fraud again. Our story begins with an innocuous email delivered to our homebyer …

Three Tips to Increase Your SERP Rank

Search engine optimization (SEO) is an ever-evolving beast that can be difficult to navigate. The rules are always changing and understanding where to begin can present a challenging maze for those unfamiliar with the most current trends. Google, of course, is the giant of the search engine ladder, and if your business URL ranks at the top of a Google …

Is It Time to Reexamine Your Company’s Culture

Culture is the lifeblood of every organization. It is created through a language and customs, arts and practices that are shared by a particular work group. Culture is an identity, and it can attract or repel engagement with your organization. All companies have a culture, whether it is one that develops on its own or is deliberately nurtured. The questions …