Beyond GTOs: FinCEN Proposes Expansion Of Industry Reporting Requirements

The U.S. Department of the Treasury’s Financial Crimes Enforcement Network (FinCEN) issued a Notice of Proposed Rulemaking (NPRM) on Feb. 7 to expand its efforts on a permanent basis to combat and deter money laundering through the residential real estate sector. According to the FinCEN announcement, the proposed rule would require professionals involved in real estate closings and settlements to report information …

Making The Most Of Face-To-Face Marketing

Maximize face-to-face opportunities to build new partnerships and close more business. In a third season episode of the great mockumentary sitcom “The Office,” hapless middle manager Michael Scott rails against the ever-increasing encroachment of technology at Dunder Mifflin by exclaiming: “People will never be replaced by machines. In the end, life and business are about human connections. Computers are about …

Creating Effective Talking Points 

Do you have your elevator pitch down? We live in a digital world, and it’s easy to rely heavily on digital marketing tools to raise your business’s profile. Yet, when we focus too heavily on digital solutions, we can sometimes forget that person-to-person interaction remains one of the most impactful ways to form new connections and gain business. Concise and …

Marketing your agency through event sponsorships

Giving back to your community not only feels good, but it can also pay dividends. Philanthropy and community giving have long been a part of business, harkening all the way back to the 19th century in some cases. Many businesses participate in programs like these simply because they are the right thing to do. But sponsoring a cause, or especially …

Alliant National Welcomes Julie George as Underwriting Counsel

George will help support Alliant National’s underwriting operations throughout the Midwest. Longmont, Colo. – (May 16, 2023) – Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, is pleased to announce the hiring of Julie George as Underwriting Counsel. A seasoned title insurance veteran, George has been a fixture of the industry since …

Marketing to Aspiring Millennial and Gen Z Homeowners

Younger generations are increasingly striving for homeownership. Here’s how you can reach them! Millennials and Gen Z are entering the housing market in greater numbers, and it’s a big opportunity for agents who know how to respond. Successfully courting these younger homebuyers starts by shifting your marketing mindset and adopting new tools and strategies in the process. Many millennials were …

AI Chat App Prompts to Transform Your Marketing Practices

The machines have risen; now let’s put them to work In November of 2022, the buzz surrounding ChatGPT and its potential to revolutionize the workforce made headlines. While the predictions of a complete transformation have yet to fully materialize, it’s clear that AI programs like ChatGPT, Microsoft Bing AI and Google Bard are here to stay. It’s easy to see …

Alliant National’s Agent Quality Management System Passes 2022 Service Organization Control Exam

Alliant National Title Insurance Company, the title insurer that is uniquely responsive to the needs of independent agents, announces that it has successfully completed the Service Organization Control (SOC 1) SSAE 18 Type II examination of its Agent Quality Management System for the ninth consecutive year. Upon completing the examination, Alliant National received an American Institute of Certified Public Accountants …

Email Newsletter Best Practices

Develop more valuable connections to your prospects with a well-written and optimized newsletter.  Are you looking to ramp up the marketing of your small agency? If so, consider making an email newsletter part of your toolkit. It may be tempting, especially these days, to think that email is no longer effective. Guess again. According to recent data, email marketing has …