Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and skill up to date, especially if you need to promote your business or agency. And so, let’s look back at …
Building Buyer Personas
To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their creativity. However, jumping directly to a campaign’s deliverables misses a critical step of the process. Before you can think about how you’re …
Effective Use of Testimonials
Testimonials are an often overlooked, yet effective marketing tool. They can be helpful to gain new customers and keep potential return customers. Think of your own experience making purchasing decisions. Do you go to a restaurant based upon a recommendation from family or friends? Before making major purchases, do you research and read reviews from people who have experience with …
Be Sensitive and Smart: Good Marketing in Difficult Times
Put yourself ahead by remembering some easy tips. Good marketing doesn’t just remain important as we navigate a global pandemic, it becomes imperative. Sorting out how to represent your brand while constantly adjusting to an ever-shifting landscape can be a tall order, but that doesn’t mean it’s unachievable. We’re all learning on an international scale, but you can put yourself …
Have You Asked: Is Email Marketing Dead?
Would you be surprised to know that 99 percent of people check their email every day? With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that sometimes, email marketing ROI can look a little bleak. An unsuccessful email campaign in a world where opening emails is …
Why the Press Release Matters
Releases serve more purposes today than they ever have before. A lot of independent agents know what a press release is – many even write them and distribute their press releases to regional or even national press. What a lot of title insurance professionals don’t necessarily understand, however, is (a) what the press release is; (b) why it pays to …
Optimizing Opportunity at the Closing Table
Showcase your firm’s strengths at the closing table. Many title agents spend money and time on marketing and sales efforts to increase directable business. While most campaigns are effective, and certainly essential, one of the best opportunities to showcase your firm’s strengths is at the closing table. A well thought-out and unique closing table strategy will result in increased referral …
Three Public Relations Hacks That Nobody Talks About
What if doing a good business turn, expecting nothing in return, and doing it because it’s the right thing, brings in new business? Everyone preaches about being grateful during the holidays. While all of that is good and well, the truth is that it can stretch us to the limit to give “yet more and more and more time and …
Three Core Components of Content Marketing
Content is at the epicenter of digital and social platforms: It’s the single most important component that ensures that businesses are communicating—and connecting—with their clients. But content can make or break a brand: Clients will either pay attention, or they won’t. But when businesses authentically connect with their audience, they have the opportunity to leverage their content, which generates more …
PR Key to Getting Your Business Story Published
Building solid relationships with the press is the golden ticket to getting that story published. Here are few tips to help you become a trusted member of the media: Be Mindful of Language Blunders Spelling counts, as does grammar and professionalism. You’re not sending a text to your best friend, your kid or your mom. One of the biggest pet …
