Marketing Strategy

Get a Jump on the Spring Selling Season

Unless you’re a spring chicken, most real estate and title insurance professionals know that as the weather begins to heat up a bit, so does the market. But seizing on business opportunities during this time is not something that happens…

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Making The Most Of Face-To-Face Marketing

Maximize face-to-face opportunities to build new partnerships and close more business. In a third season episode of the great mockumentary sitcom “The Office,” hapless middle manager Michael Scott rails against the ever-increasing encroachment of technology at Dunder Mifflin by exclaiming:…

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Marketing 2022: The Year to Come

Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and…

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Building Buyer Personas

To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their…

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Effective Use of Testimonials

Testimonials are an often overlooked, yet effective marketing tool. They can be helpful to gain new customers and keep potential return customers. Think of your own experience making purchasing decisions. Do you go to a restaurant based upon a recommendation…

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Have You Asked: Is Email Marketing Dead?

Would you be surprised to know that 99 percent of people check their email every day? With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that…

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Why the Press Release Matters

Releases serve more purposes today than they ever have before. A lot of independent agents know what a press release is – many even write them and distribute their press releases to regional or even national press. What a lot…

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Optimizing Opportunity at the Closing Table

Showcase your firm’s strengths at the closing table. Many title agents spend money and time on marketing and sales efforts to increase directable business. While most campaigns are effective, and certainly essential, one of the best opportunities to showcase your…

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