Marketing Strategy

Top Marketing Tips and Trends for 2025

Here’s how you can take your marketing to the next level this year. When you work in marketing for a while, you quickly realize that nothing stays the same for long. Back in the 1990s, for example, unsolicited bulk emails…

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The Ultimate Marketing Checklist For Title Agencies

This is the marketing guide you’ve been waiting for. Marketing your title agency can sometimes feel like a beast. And if you’re trying to market while also managing your day-to-day operations, that beast can become a full-on monster—like the legendary…

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Get a Jump on the Spring Selling Season

Unless you’re a spring chicken, most real estate and title insurance professionals know that as the weather begins to heat up a bit, so does the market. But seizing on business opportunities during this time is not something that happens…

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Making The Most Of Face-To-Face Marketing

Maximize face-to-face opportunities to build new partnerships and close more business. In a third season episode of the great mockumentary sitcom “The Office,” hapless middle manager Michael Scott rails against the ever-increasing encroachment of technology at Dunder Mifflin by exclaiming:…

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Marketing 2022: The Year to Come

Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and…

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Building Buyer Personas

To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their…

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Effective Use of Testimonials

Testimonials are an often overlooked, yet effective marketing tool. They can be helpful to gain new customers and keep potential return customers. Think of your own experience making purchasing decisions. Do you go to a restaurant based upon a recommendation…

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