Marketing

Making The Most Of Face-To-Face Marketing

Maximize face-to-face opportunities to build new partnerships and close more business. In a third season episode of the great mockumentary sitcom “The Office,” hapless middle manager Michael Scott rails against the ever-increasing encroachment of technology at Dunder Mifflin by exclaiming:…

Creating Effective Talking Points

Do you have your elevator pitch down? We live in a digital world, and it’s easy to rely heavily on digital marketing tools to raise your business’s profile. Yet, when we focus too heavily on digital solutions, we can sometimes…

Marketing your agency through event sponsorships

Giving back to your community not only feels good, but it can also pay dividends. Philanthropy and community giving have long been a part of business, harkening all the way back to the 19th century in some cases. Many businesses…

Marketing to Aspiring Millennial and Gen Z Homeowners

Younger generations are increasingly striving for homeownership. Here’s how you can reach them! Millennials and Gen Z are entering the housing market in greater numbers, and it’s a big opportunity for agents who know how to respond. Successfully courting these…

AI Chat App Prompts to Transform Your Marketing Practices

The machines have risen; now let’s put them to work In November of 2022, the buzz surrounding ChatGPT and its potential to revolutionize the workforce made headlines. While the predictions of a complete transformation have yet to fully materialize, it’s…

Email Newsletter Best Practices

Develop more valuable connections to your prospects with a well-written and optimized newsletter. Are you looking to ramp up the marketing of your small agency? If so, consider making an email newsletter part of your toolkit. It may be tempting,…

Microblogging: What It Is And Why It Matters

Get the word out on your company by posting a steady stream of short-form content. One thing is for sure, businesses like yours will always need an effective way to get their messages out. One of the best ways to…

Get a Jump on Your Strategic Marketing Plan

With 2023 right around the corner, it’s time to get your marketing ducks in a row The proverb, “Time waits for no one,” is highly applicable to the annual year-end sprint for businesses. Not only do companies need to close…

Are Your Leads Qualified?

Remember, not all leads are the same. Anyone who has ever dabbled in marketing knows how complicated it can get. From preparing campaigns to working on branding, sometimes it feels like you need a pair of extra arms to get…

What Does the Future of Social Media Look Like?

Gather round the social media crystal ball and see what’s coming next. For the last few years, if you haven’t been on TikTok, you haven’t been on social media. Former heavyweights such as Facebook have been losing their luster, and…