Influencer marketing is a powerful tool for marketing and growing your business. If you aren’t already utilizing this method of marketing, you’re missing a big opportunity. And, hopefully you don’t have the mindset that, “I’ve done great so far without it, why start now when it may just be a fad?” Influencer marketing is here to stay! Influencer marketing has …
Taking a Customer-Centric Approach to Running Your Business
How do you make it your sole focus to anticipate and take care of their needs? How do you create a base of loyal fans who refer you to everyone they know? Of course, you do need to display your customer-centric core values prominently on your walls and make those values part of your daily vernacular at work. You also …
To Deepen Your Business Narrative – Examine These 5 Areas
What’s your story? And how do you deepen your story to make it more effective, strategic and competitive? Here are five essential things to look for to deepen your story and make it more compelling: YOUR BIG WHY Why does your title company exist? Why do you go to work every morning? Of course, we know you need to make …
Grab Your Magnifying Glass and Learn to Spot Anomalies When Verifying ID
But did those fake IDs actually work? Did they fool anyone? Maybe, or maybe not. Today’s fake IDs are fairly sophisticated and look very much like “the real thing.” However, there are still ways to spot a fake ID, whether or not the fake ID is simply false, altered, or even borrowed from another person. It is especially important to …
Don’t Even Hover Your Cursor Over an Unknown Link if You Want to Stay Safe from Wire Fraud
The title and settlement industry is blessed with great people, and that makes sense because our industry is built on being helpful. We all want a smooth, efficient transaction for everyone involved. Unfortunately, our desire to be helpful and to keep things moving makes us a prime target for wire fraud. So, how careful do we need to be when …
5 Tips to Share with Consumers Early in the Real Estate Transaction
A few weeks ago, I wrote a post likening email escrow fraud to Whac-A-Mole. I’d like to revisit that image for a moment. A few years ago, scammers figured out what our industry does. Admittedly, it took them a while, but when they did, many agents started seeing a barrage of fraudulent emails. Title agents responded by tightening down on …
Social Media Strategy – How to Plan, Analyze and Measure Results
No matter how you choose to approach social media, be it through organic content posts, the pay-to-play model or a mix of both, you should have a solid social media strategic communications plan in place before you get down to business. Your plan should start with clear objectives, including defined target audiences. Are you elevating awareness for a specific event …
Escrow Fraud Schemes Follow a Common Pattern
We’ve all heard escrow fraud stories, and maybe you or someone you know has even had a wire diverted. The details can be pretty freaky. See what you think of this one: A young woman is selling a property and her father is the real estate agent on the deal. The father and daughter hand deliver wire instructions to the …
What’s the Difference Between Boosting and Advertising on Social Media?
As you begin to post original and curated content more regularly on your Facebook page, you may notice the platform offers ways to increase the viewership of your posts. Viewership is also known as “reach,” or how many individuals see your original and curated content posts in their newsfeed. Boosting a post works like this: Say you post about an upcoming event, …
Original vs. Curated Content: Which Creates Greater Impact
There’s a lot of discussion in social media strategy worlds about how important it is for business owners to produce “original content.” In public relations and marketing circles, original content still creates more impact than curated content, which comes from reposting others’ posts or sharing links to relevant news articles. What type of content is more likely to make an …
