Public Relations

A futuristic robot faces icons for Twitter, Yelp, chat, and reviews—representing how AI can help safeguard your brand’s reputation by monitoring and managing online feedback and social media presence.

Safeguard Your Brand’s Reputation With AI

Your brand’s reputation is everything; AI can ensure it stays secure By Adam Mohrbacher It will probably come as no surprise that Abraham Lincoln, famously known as “Honest Abe,” once said, “Reputation is like fine china: Once broken it’s very…

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How To Effectively Pitch Journalists In 2025

Get more of your agency’s stories placed with these best practices. In the history of marketing and public relations, few tools have been as important as media pitches. Historically, well-written pitches to journalists have been a reliable way to unlock…

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Advertising vs. Public Relations

When you or your clients see information about a product or service, do you know if the information is provided as advertising, or is it considered public relations? Knowing the differences can help you decide what might work best in…

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PR Key to Getting Your Business Story Published

Building solid relationships with the press is the golden ticket to getting that story published. Here are few tips to help you become a trusted member of the media: Be Mindful of Language Blunders Spelling counts, as does grammar and…

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