Social Marketing

Writing In An Era Of Shortened Attention Spans

Attention spans are shorter than ever; make sure your copy adapts! By Adam Mohrbacher In William Shakespeare’s Hamlet, one line has always stuck out to me: “Brevity is the soul of wit.” As with most things, the bard was spot-on…

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Building Buyer Personas

To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their…

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