Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it’s important to keep your knowledge and skill up to date, especially if you need to promote your business or agency. And so, let’s look back at …
Three Core Components of Content Marketing
Content is at the epicenter of digital and social platforms: It’s the single most important component that ensures that businesses are communicating—and connecting—with their clients. But content can make or break a brand: Clients will either pay attention, or they won’t. But when businesses authentically connect with their audience, they have the opportunity to leverage their content, which generates more …
Original vs. Curated Content: Which Creates Greater Impact
There’s a lot of discussion in social media strategy worlds about how important it is for business owners to produce “original content.” In public relations and marketing circles, original content still creates more impact than curated content, which comes from reposting others’ posts or sharing links to relevant news articles. What type of content is more likely to make an …
